Getting your baby started into modelling can be difficult when you’re unsure of what to do. Aiwibi has worked with many different talent agents before and we would like to help you clear some of the barriers along the way to helping you sign into an agency.
One of the biggest barriers is learning to become creative with submitting your baby photos. It’s important to learn what kind of style you can bring into the table when submitting an application to agencies. Child modelling agencies work off videos or great photos you can supply them so it's important to take great photos that highlight your baby’s charm. However, also be aware, some agencies have taken advantage of this by charging high fees to photograph your little one and prepping their portfolio. It is important to note, most reputable agencies do not charge exorbitant fees. You should learn to ask the right questions, such as agent’s fees and commissions prior to signing any contract or paying any huge fees. At the end of the day, it’s about doing your research.
To assist you with finding baby modelling agencies, we have listed some agencies based in Australia and New Zealand below.
Note: Aiwibi is unable to endorse or accept responsibility for the accuracy of information contained in the websites listed.
Australia
Bambini Models
Australia’s biggest children’s modelling agency, representing talent aged 3 months and over. Trusted by major retailers, national brands and top magazines.
Munchkins - Syd/Mel/Bri/Per
The agency works with everyone from babies to teens—and even families. Munchkins’ kids appear in TV ads, catalogues, movies as extras, stage shows, event promotions and fashion parades.
Mostly Kids - National
Mostly Kids connects babies and children with work in TV commercials, catalogues, fashion shows, and stage performances. To register your baby, parents can submit an online application with recent photos.
Bettina Management - VIC, NS, WA, QLD
Bettina Management discovers and represents babies and kids for advertising, events, and entertainment projects. Parents can sign up by filling out an online application or arranging an in-person interview.
Brats Model Management - NSW, QLD & VIC
Brats Model Management provides opportunities for babies and children in modelling, commercials, and promotional work. Parents can apply online or download a registration form to submit their baby’s details and photos.
Bubblegum Casting - VIC
A long-running child modelling & acting agency (infants to teens) that includes a baby-modelling division. They have a diverse range of kids and only take limited kids from different cultures and backgrounds/styles.
Bump Models - NSW
Bump Models specifically targets maternity modelling for fashion, advertising, film and medical campaigns. This is your go-to for any modelling while you’re still in maternity.
Screen Actors Australia - VIC
Starting from 3 years and above, they lead acting classes for kids focussing on acting for film and Television.
Small Fry Modelling and Casting Agency - VIC
Based in Victoria, they have a huge range of babies, kids and teens leading for drama and as a talent agency.
Bambini Talent Group - AU
National child modelling & talent agency representing children from infancy upward; active on Instagram.
The Unicorn Kids - NSW
Boutique kids modelling and talent agency (babies, children, twins) focused on Sydney/Melbourne region.
New Zealand
NZ Talent
NZ’s oldest talent agency. They have talents ranging from adults to children on all avenues of theatres, acting, television. To apply, email them at info@nzactiontalent.com once your profile is complete to book a video phone interview.
KAM Talent - New Zealand
Auckland-based talent agency representing all looks and ethnicities, junior and adult, in NZ.
Bubblegum Talent (NZ)
NZ branch of a well-known agency: supplies models (including children) for advertising, film & photo work.
The Human Garden
New Zealand’s most versatile actors and talent agency with a deep understanding of film, television and live theatre.
Background talent - NZ
Online-based talent booking agency casts for commercials, film and TV work.
Parents Concerns over Agency Operations
Parents often want to know what type of work babies are typically booked for and how a kids modelling agency actually operates. Most baby jobs fall into a few main categories such as clothing modelling, accessories modelling, product modelling, and campaigns featuring real families, including mother and child or father and child pairings. Agencies usually place babies under a child division, where they shortlist suitable children based on age, look and brief requirements.
Common concerns include how submissions work, what a normal casting or shoot day looks like, and how often work might come up. Agencies generally contact parents only when a client is interested, and bookings depend heavily on timing and match—not on constant availability. Parents also want to know about safety, travel expectations, and whether their child needs professional photos (they don’t—natural pictures are standard).
Recap and More: Things to consider when Applying to Agencies
Getting started in baby modelling is much easier when you focus on the essentials: begin with simple, natural photos—agencies prefer clear, recent images without filters or professional editing. Choose reputable agencies that don’t charge large upfront fees, and always check community reviews or parent groups for real experiences before committing. Keep expectations realistic, as bookings depend on timing, age, location and a client’s specific needs. Make sure your child’s privacy is protected by working only with agencies that handle data securely. Most importantly, stay patient and enjoy the journey—every child’s experience is different, and whether your baby books one job or none at all, it’s all a normal part of the process.


