Aiwibi Celebrates Partnership with Big Group Hug at International Women's Day Event

At Aiwibi, we are proud to continue our partnership with Big Group Hug, an organization that does exceptional work to support vulnerable children and families. Over the past six months, we have been privileged to contribute to their mission, particularly through the donation of nappies, which have helped many families in crisis.

To celebrate our ongoing collaboration and honor International Women’s Day (IWD), Big Group Hug hosted a special morning tea on Thursday, 5 March 2026, in Melbourne. Aiwibi was honored to contribute our products and resources to the event, standing alongside healthcare professionals who selflessly serve the most vulnerable members of our community.

The partnership between Aiwibi and Big Group Hug is not just about donations—it represents our brand’s mission: to create a better world for babies. It strengthens our connection with the communities we serve and reinforces our commitment to supporting the causes that matter most to them.

Aiwibi has made multiple donations of nappies to Big Group Hug since September 2025, supporting families experiencing hardship.. These donations have played a crucial role in supporting families facing crisis and struggling to provide for their children. We are proud that our contributions have brought comfort and care to these families during such difficult times.

We look forward to the continued success of our partnership and to future opportunities to help families in need, especially as we continue to provide essential items to families facing hardship. Together, we can create a brighter future and offer babies the most comfortable care, allowing them to grow and dream in a colorful world.

Newborn Baby Week 1: The Baby Essentials Guide

Bringing your newborn home in the first week is one of the biggest moments of your life. It’s exciting, emotional, beautiful and if we’re being honest, a little scary too. We've put together a guide for you to understand how to handle your first week with a newborn baby. We will first cover the essentials for baby needs and how to prepare your first week with your newborn. Then, going into bonding, learning and how to tackle situations which may be a concern for your baby's health. Parental Wellbeing and Support In the first week at home, caring for your baby also means caring for yourself. Many parents are surprised by how tired they feel, especially while learning breastfeeding or settling into round-the-clock feeds. This is where family and friends can make a real difference — whether that’s bringing meals, holding the baby while you shower, or simply listening when you need to talk. It’s also normal to have lots of questions or concerns, and you never have to figure things out alone. Regular health checks with your midwife, GP, or child health nurse help reassure you that your baby is doing well. In Australia, there are trusted support services available anytime, including the Maternal and Child Health Line (13 22 29) and Parentline (13 22 89), where trained nurses and counsellors can offer calm, practical advice when you need it most. Creating a Safe and Comfortable Home Environment Your home doesn’t need to be perfect — it just needs to feel safe, clean, and comfortable for a newborn. Having the right newborn essentials and hygiene items ready, such as nappies, wipes, clean clothes, and hand sanitiser, makes daily care much easier in that first week. Newborns are sensitive to their surroundings, so paying attention to temperature and humidity can help them stay settled. A room that feels comfortably warm to you is usually right for your baby without overheating. Fresh air, gentle lighting, and a calm space all support better sleep and easier feeds. Small preparations like these create an environment where your baby can relax — and where you can focus on bonding, not rushing around. Feeding and Nutrition: Understanding What Your Baby Needs Feeding in the first week can feel intense. Whether you’re breastfeeding, bottle feeding, or doing a mix of both, it’s normal to feel unsure at first. If you’re breastfeeding, your baby may want to feed often — sometimes every two hours, sometimes even more. This is normal and helps establish milk supply. Learning to recognise feeding cues can make feeding easier. Early signs include lip smacking, sucking on hands, turning their head, or becoming more alert. Understanding when and how to feed takes time. Crying is often a late feeding cue, so if you catch the early signs, feeding can be calmer for both of you. In newborn baby week 1, feeding frequency can range from six to eight feeds a day. That might feel like all you’re doing — and honestly, for a few days, it probably is. Some babies lose a little weight after birth. This weight loss is normal and usually temporary. A good sign that feeding is going well is wet nappies. If your baby is having regular wet nappies, they’re likely getting enough milk. If you feel unsure, reach out. In Australia, midwives, child health nurses, and lactation consultants are there to help — and they expect questions. Sleep Patterns: What’s Normal in the First Week Newborn sleep in the first week is irregular, and this is completely normal. Most newborns sleep for 14 to 17 hours across a 24-hour period, usually in short blocks of 2 to 3 hours at a time. These sleep periods are closely linked to feeding, as babies wake frequently to feed, then return to sleep. In newborn baby week 1, there is no set day-night pattern, and frequent waking is part of healthy growth and development. To reduce sleep-related risks, always place your baby on their back to sleep, for every sleep, day and night. Your baby should be placed on a firm, flat mattress in a clear sleep space with no loose blankets, pillows, toys, or soft items. A safe sleeping environment is one that is simple and uncluttered, with your baby dressed appropriately for the room temperature rather than covered with loose bedding. These practices support safer sleep while allowing your baby to rest and feed as needed during their first week at home. Bonding and Communication: How Your Baby Learns to Feel Safe Bonding starts with the smallest things. Being gentle, soft and providing warmth to your baby is the most important thing you can provide in the first week. When you use gentle talk, even just a soft “hi baby” or “it’s okay, I’m here,” your newborn feels comforted. Your voice is familiar. They’ve heard it for months already. Eye contact might only last a few seconds at a time, but those moments matter. When your baby is calm and awake, hold them close and let them look at your face. They’re learning who you are and that they are safe with you. A baby's vision is blurry from birth so holding them close will let them be familiar with your facial shape and feel at ease with you more overtime. Then there are cuddles — lots of them. Holding your baby close, feeling their body against yours, sharing your warmth, helps regulate their breathing, heartbeat, and emotions. This closeness builds bonding in a way nothing else can. If you can, spend time doing skin to skin contact, especially in week 1. Your baby settles faster, cries less, and feels more secure when they’re against your chest. And yes — this bonding matters just as much for dads and partners too. Crying and Soothing: Learning Your Baby’s Language Many parents worry that their baby is unhappy or that they’re doing something wrong. However, crying is how newborns communicate. In the first week, your baby might cry in different ways. You may notice a high-pitched cry when they’re hungry or uncomfortable, or a weak cry when they’re tired or adjusting. Some babies make little sounds like moaning, grunting, or sighing — these are normal newborn reactions and not always signs of distress. Over time, you’ll start recognising patterns. But in week 1, it’s okay if every cry feels like a mystery. Cuddling is a form of recognition for your baby to feel safe and calm. Try holding your baby, or offering skin to skin contact to calm them quickly. Feeding helps too as hunger is one of the most common reasons for crying. Even simple moments like nappy changing can cause tears because babies don’t like feeling cold or exposed. Responding to your baby teaches them trust. You are not “creating bad habits.” You’re teaching your baby that when they need help, someone comes. Health Concerns and When to Seek Help Newborn bodies change quickly, and many things that look worrying are actually normal in week 1. You might notice swelling around the face, hands, or genitals. You may see a rash, blotchy skin, or dry skin that peels. These changes often settle on their own as your baby adjusts to life outside the womb. It is important to trust your instincts and ask for help when you feel something is off.. Reach out if your baby is feeding very poorly, has very few wet nappies, seems unusually sleepy, or has a cry that sounds very different; extremely high-pitched or very weak and doesn’t improve. Asking for help doesn’t mean you’re anxious. It means you’re paying attention. A Final Word for New Parents The first week with a newborn is a period of adjustment for both parents and baby. It is normal for this time to feel demanding, emotional, and uncertain. During newborn baby week 1, your baby is learning how to adapt to the world outside the womb, and you are learning how to respond to their needs. Your baby does not require perfect routines or advanced techniques at this stage. What matters most is consistent care, gentle communication, and a safe environment. Through calm interaction, close physical contact, responsive feeding, and attentive comfort, you are supporting your baby’s early development and sense of security. Take each day as it comes and seek support whenever you need it. Asking questions, and leaning on available support services are all part of responsible and informed parenting. With time, confidence grows, routines begin to form, and both you and your baby will continue to develop together.

Australia's Top 100 Baby Names 2025

Choosing a baby name is one of the most exciting parts of preparing for a new arrival. Each year, naming trends evolve, reflecting cultural influences, generational shifts, and parents’ desire for both meaning and individuality. According to the Baby Names Australia Report 2025 by McCrindle, classic favourites continue to dominate, while softer, shorter, and nickname-style names are steadily rising in popularity across Australia. I have put together an imagery based on the top 5 baby boy and girl names in Australia if you’re only interested in the top names. Other than that, the rest of the top 100 baby names for both boys and girls in Australia are below. Below are the full Top 100 baby names for boys and girls in Australia for 2025, as per cited from McCrindle Baby Names Australia Report 2025. Top 100 Boys Names # Name 1 Oliver 2 Noah 3 Theodore 4 Henry 5 Luca 6 Leo 7 Hudson 8 Charlie 9 Jack 10 William 11 Levi 12 Elijah 13 Lucas 14 Thomas 15 Archie 16 Oscar 17 Harvey 18 James 19 Arthur 20 Kai 21 George 22 Alexander 23 Liam 24 Harrison 25 Archer 26 Hugo 27 Sebastian 28 Harry 29 Beau 30 Arlo 31 Max 32 Isaac 33 Cooper 34 Xavier 35 Ethan 36 Lachlan 37 Austin 38 Muhammad 39 Mason 40 Hunter 41 Theo 42 Edward 43 Finn 44 Louis 45 Sonny 46 Samuel 47 Ezra 48 Eli 49 Patrick 50 Benjamin 51 Jasper 52 Miles 53 Luka 54 Jude 55 Riley 56 Angus 57 Lincoln 58 Jordan 59 Billy 60 Jacob 61 Gabriel 62 Felix 63 Bodhi 64 Carter 65 Joseph 66 Jackson 67 Parker 68 Darcy 69 Spencer 70 Myles 71 Louie 72 Ryan 73 Roman 74 Leon 75 Asher 76 Flynn 77 Jayden 78 Logan 79 Elias 80 Daniel 81 Vincent 82 River 83 Remy 84 Ali 85 Koa 86 Adam 87 Fletcher 88 Joshua 89 Grayson 90 Aiden 91 Isaiah 92 Tommy 93 Alfie 94 Finley 95 Julian 96 Caleb 97 Leonardo 98 Lennox 99 Rory 100 Maverick Top 100 Girls Names # Name 1 Charlotte 2 Olivia 3 Amelia 4 Mia 5 Ava 6 Chloe 7 Isla 8 Grace 9 Sophie 10 Ella 11 Lily 12 Harper 13 Ivy 14 Matilda 15 Hazel 16 Willow 17 Evelyn 18 Isabella 19 Violet 20 Florence 21 Audrey 22 Sophia 23 Millie 24 Maeve 25 Eleanor 26 Zoe 27 Ellie 28 Elsie 29 Evie 30 Aria 31 Layla 32 Billie 33 Poppy 34 Luna 35 Penelope 36 Aurora 37 Freya 38 Maya 39 Remi 40 Ayla 41 Eloise 42 Georgia 43 Bonnie 44 Mackenzie 45 Zara 46 Sadie 47 Scarlett 48 Emilia 49 Isabelle 50 Frankie 51 Eden 52 Abigail 53 Emily 54 Hannah 55 Olive 56 Alice 57 Harriet 58 Delilah 59 Lola 60 Summer 61 Stella 62 Rosie 63 Eliana 64 Maisie 65 Phoebe 66 Margot 67 Nora 68 Hallie 69 Pippa 70 Imogen 71 Adeline 72 Elizabeth 73 Emma 74 Eva 75 Lottie 76 Savannah 77 Maggie 78 Rose 79 Kaia 80 Bella 81 Addison 82 Lyla 83 Jasmine 84 Charlie 85 Elodie 86 Amara 87 Claire 88 Lainey 89 Piper 90 Thea 91 Skye 92 Clara 93 Mila 94 Heidi 95 Maddy 96 Lola 97 Luna 98 Ruby 99 Sienna 100 Aaliyah Source: McCrindle Research – Baby Names Australia Report 2025 Reference: https://mccrindle.com.au/article/topic/generation-alpha/generation-alpha-defined/ Reference: https://mccrindle.com.au/resource/report/baby-names-report-2025/

Baby Modelling in Australia / New Zealand

Getting your baby started into modelling can be difficult when you’re unsure of what to do. Aiwibi has worked with many different talent agents before and we would like to help you clear some of the barriers along the way to helping you sign into an agency. One of the biggest barriers is learning to become creative with submitting your baby photos. It’s important to learn what kind of style you can bring into the table when submitting an application to agencies. Child modelling agencies work off videos or great photos you can supply them so it's important to take great photos that highlight your baby’s charm. However, also be aware, some agencies have taken advantage of this by charging high fees to photograph your little one and prepping their portfolio. It is important to note, most reputable agencies do not charge exorbitant fees. You should learn to ask the right questions, such as agent’s fees and commissions prior to signing any contract or paying any huge fees. At the end of the day, it’s about doing your research. To assist you with finding baby modelling agencies, we have listed some agencies based in Australia and New Zealand below. Note: Aiwibi is unable to endorse or accept responsibility for the accuracy of information contained in the websites listed. Australia Bambini Models NSW & QLD Australia’s biggest children’s modelling agency, representing talent aged 3 months and over. Trusted by major retailers, national brands and top magazines. Munchkins - Syd/Mel/Bri/Per The agency works with everyone from babies to teens—and even families. Munchkins’ kids appear in TV ads, catalogues, movies as extras, stage shows, event promotions and fashion parades. Mostly Kids - National Mostly Kids connects babies and children with work in TV commercials, catalogues, fashion shows, and stage performances. To register your baby, parents can submit an online application with recent photos. Bettina Management - VIC, NS, WA, QLD Bettina Management discovers and represents babies and kids for advertising, events, and entertainment projects. Parents can sign up by filling out an online application or arranging an in-person interview. Brats Model Management - NSW, QLD & VIC Brats Model Management provides opportunities for babies and children in modelling, commercials, and promotional work. Parents can apply online or download a registration form to submit their baby’s details and photos. Bubblegum Casting - VIC A long-running child modelling & acting agency (infants to teens) that includes a baby-modelling division. They have a diverse range of kids and only take limited kids from different cultures and backgrounds/styles. Bump Models - NSW Bump Models specifically targets maternity modelling for fashion, advertising, film and medical campaigns. This is your go-to for any modelling while you’re still in maternity. Screen Actors Australia - VIC Starting from 3 years and above, they lead acting classes for kids focussing on acting for film and Television. Small Fry Modelling and Casting Agency - VIC Based in Victoria, they have a huge range of babies, kids and teens leading for drama and as a talent agency. Bambini Talent Group - AU National child modelling & talent agency representing children from infancy upward; active on Instagram. The Unicorn Kids - NSW Boutique kids modelling and talent agency (babies, children, twins) focused on Sydney/Melbourne region. New Zealand NZ Talent NZ’s oldest talent agency. They have talents ranging from adults to children on all avenues of theatres, acting, television. To apply, email them at info@nzactiontalent.com once your profile is complete to book a video phone interview. KAM Talent - New Zealand Auckland-based talent agency representing all looks and ethnicities, junior and adult, in NZ. Bubblegum Talent (NZ) NZ branch of a well-known agency: supplies models (including children) for advertising, film & photo work. The Human Garden New Zealand’s most versatile actors and talent agency with a deep understanding of film, television and live theatre. Background talent - NZ Online-based talent booking agency casts for commercials, film and TV work. Parents Concerns over Agency Operations Parents often want to know what type of work babies are typically booked for and how a kids modelling agency actually operates. Most baby jobs fall into a few main categories such as clothing modelling, accessories modelling, product modelling, and campaigns featuring real families, including mother and child or father and child pairings. Agencies usually place babies under a child division, where they shortlist suitable children based on age, look and brief requirements. Common concerns include how submissions work, what a normal casting or shoot day looks like, and how often work might come up. Agencies generally contact parents only when a client is interested, and bookings depend heavily on timing and match—not on constant availability. Parents also want to know about safety, travel expectations, and whether their child needs professional photos (they don’t—natural pictures are standard). Recap and More: Things to consider when Applying to Agencies Getting started in baby modelling is much easier when you focus on the essentials: begin with simple, natural photos—agencies prefer clear, recent images without filters or professional editing. Choose reputable agencies that don’t charge large upfront fees, and always check community reviews or parent groups for real experiences before committing. Keep expectations realistic, as bookings depend on timing, age, location and a client’s specific needs. Make sure your child’s privacy is protected by working only with agencies that handle data securely. Most importantly, stay patient and enjoy the journey—every child’s experience is different, and whether your baby books one job or none at all, it’s all a normal part of the process.

Aiwibi Celebrates Partnership with Big Group Hug at International Women's Day Event

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