Christmas is coming and BIBI is ready to celebrate! He’s been busy making special gifts for all his friends. But then he gets a wild idea! What if he could be Santa Claus? He could deliver the presents himself and make everyone super happy! Little does he know, his friends are planning a big surprise for him too.
Bringing comfort to growing toddlers and providing peace of mind for parents facing hardship. At Aiwibi, we have always believed that care is not about grand gestures, but is found in the little day-to-day details. A single nappy might seem small, but for a family facing hardship, it makes a world of difference. We are proud to announce our continued partnership with Big Group Hug, an Australian charity dedicated to helping vulnerable babies and young children stay healthy, comfortable, and cared for. Meeting a Critical Need for Larger Nappy Sizes In our latest donation effort, Aiwibi delivered 50 packs of nappies across sizes 5, 6, and 7—totaling 2,120 nappies directly to Big Group Hug’s warehouse. Larger nappy sizes are among the items Big Group Hug regularly runs out of. For parents struggling with rising living costs, nappies are a significant and unavoidable household expense. When budgets are tight, parents face heartbreaking choices—sometimes having to choose between purchasing nappies or healthy food, or trying to make nappies last longer by changing them less frequently, which places infants at risk of rash and infection. Our targeted contribution directly replenishes these depleted shelves, ensuring that local families receive the exact size their growing child needs. Making a Big Difference with Everyday Essentials With 1 in 6 children in Victoria currently living in poverty, the ongoing cost-of-living crisis continues to push many families into deeper hardship. Big Group Hug works closely with local health and welfare professionals to provide aid packages containing essential items—including nappies, clothing, bedding, formula, and toys. In the 2024–2025 financial year alone, the organization distributed over 96,000 nappies to families in need. A local caseworker highlighted the immediate impact these contributions bring: "These packages make such a difference to parents. The financial support they provide is crucial. I have seen the relief on parents’ faces when they receive something as essential as a packet of nappies or good-quality clothing." Volunteers at Big Group Hug echoed this sentiment, noting that receiving a steady supply of nappies gives stressed parents immediate peace of mind and one less essential worry. Continuing a Friendship Built on Care Every nappy represents comfort for a child, dignity for a family, and reassurance for a parent navigating difficult times. Moving forward, Aiwibi remains deeply committed to supporting children through every stage of their early development. We are honored to walk alongside Big Group Hug, cheering on every child as they grow, explore, and chase their dreams.
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At Aiwibi, we are proud to continue our partnership with Big Group Hug, an organization that does exceptional work to support vulnerable children and families. Over the past six months, we have been privileged to contribute to their mission, particularly through the donation of nappies, which have helped many families in crisis. To celebrate our ongoing collaboration and honor International Women’s Day (IWD), Big Group Hug hosted a special morning tea on Thursday, 5 March 2026, in Melbourne. Aiwibi was honored to contribute our products and resources to the event, standing alongside healthcare professionals who selflessly serve the most vulnerable members of our community. The partnership between Aiwibi and Big Group Hug is not just about donations—it represents our brand’s mission: to create a better world for babies. It strengthens our connection with the communities we serve and reinforces our commitment to supporting the causes that matter most to them. Aiwibi has made multiple donations of nappies to Big Group Hug since September 2025, supporting families experiencing hardship.. These donations have played a crucial role in supporting families facing crisis and struggling to provide for their children. We are proud that our contributions have brought comfort and care to these families during such difficult times. Related Reading: Aiwibi x Big Group Hug: Guard Every Child’s Childhood We look forward to the continued success of our partnership and to future opportunities to help families in need, especially as we continue to provide essential items to families facing hardship. Together, we can create a brighter future and offer babies the most comfortable care, allowing them to grow and dream in a colorful world.
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Bringing your newborn home in the first week is one of the biggest moments of your life. It’s exciting, emotional, beautiful and if we’re being honest, a little scary too. We've put together a guide for you to understand how to handle your first week with a newborn baby. We will first cover the essentials for baby needs and how to prepare your first week with your newborn. Then, going into bonding, learning and how to tackle situations which may be a concern for your baby's health. Parental Wellbeing and Support In the first week at home, caring for your baby also means caring for yourself. Many parents are surprised by how tired they feel, especially while learning breastfeeding or settling into round-the-clock feeds. This is where family and friends can make a real difference — whether that’s bringing meals, holding the baby while you shower, or simply listening when you need to talk. It’s also normal to have lots of questions or concerns, and you never have to figure things out alone. Regular health checks with your midwife, GP, or child health nurse help reassure you that your baby is doing well. In Australia, there are trusted support services available anytime, including the Maternal and Child Health Line (13 22 29) and Parentline (13 22 89), where trained nurses and counsellors can offer calm, practical advice when you need it most. Creating a Safe and Comfortable Home Environment Your home doesn’t need to be perfect — it just needs to feel safe, clean, and comfortable for a newborn. Having the right newborn essentials and hygiene items ready, such as nappies, wipes, clean clothes, and hand sanitiser, makes daily care much easier in that first week. Newborns are sensitive to their surroundings, so paying attention to temperature and humidity can help them stay settled. A room that feels comfortably warm to you is usually right for your baby without overheating. Fresh air, gentle lighting, and a calm space all support better sleep and easier feeds. Small preparations like these create an environment where your baby can relax — and where you can focus on bonding, not rushing around. Feeding and Nutrition: Understanding What Your Baby Needs Feeding in the first week can feel intense. Whether you’re breastfeeding, bottle feeding, or doing a mix of both, it’s normal to feel unsure at first. If you’re breastfeeding, your baby may want to feed often — sometimes every two hours, sometimes even more. This is normal and helps establish milk supply. Learning to recognise feeding cues can make feeding easier. Early signs include lip smacking, sucking on hands, turning their head, or becoming more alert. Understanding when and how to feed takes time. Crying is often a late feeding cue, so if you catch the early signs, feeding can be calmer for both of you. In newborn baby week 1, feeding frequency can range from six to eight feeds a day. That might feel like all you’re doing — and honestly, for a few days, it probably is. Some babies lose a little weight after birth. This weight loss is normal and usually temporary. A good sign that feeding is going well is wet nappies. If your baby is having regular wet nappies, they’re likely getting enough milk. If you feel unsure, reach out. In Australia, midwives, child health nurses, and lactation consultants are there to help — and they expect questions. Sleep Patterns: What’s Normal in the First Week Newborn sleep in the first week is irregular, and this is completely normal. Most newborns sleep for 14 to 17 hours across a 24-hour period, usually in short blocks of 2 to 3 hours at a time. These sleep periods are closely linked to feeding, as babies wake frequently to feed, then return to sleep. In newborn baby week 1, there is no set day-night pattern, and frequent waking is part of healthy growth and development. To reduce sleep-related risks, always place your baby on their back to sleep, for every sleep, day and night. Your baby should be placed on a firm, flat mattress in a clear sleep space with no loose blankets, pillows, toys, or soft items. A safe sleeping environment is one that is simple and uncluttered, with your baby dressed appropriately for the room temperature rather than covered with loose bedding. These practices support safer sleep while allowing your baby to rest and feed as needed during their first week at home. Bonding and Communication: How Your Baby Learns to Feel Safe Bonding starts with the smallest things. Being gentle, soft and providing warmth to your baby is the most important thing you can provide in the first week. When you use gentle talk, even just a soft “hi baby” or “it’s okay, I’m here,” your newborn feels comforted. Your voice is familiar. They’ve heard it for months already. Eye contact might only last a few seconds at a time, but those moments matter. When your baby is calm and awake, hold them close and let them look at your face. They’re learning who you are and that they are safe with you. A baby's vision is blurry from birth so holding them close will let them be familiar with your facial shape and feel at ease with you more overtime. Then there are cuddles — lots of them. Holding your baby close, feeling their body against yours, sharing your warmth, helps regulate their breathing, heartbeat, and emotions. This closeness builds bonding in a way nothing else can. If you can, spend time doing skin to skin contact, especially in week 1. Your baby settles faster, cries less, and feels more secure when they’re against your chest. And yes — this bonding matters just as much for dads and partners too. Crying and Soothing: Learning Your Baby’s Language Many parents worry that their baby is unhappy or that they’re doing something wrong. However, crying is how newborns communicate. In the first week, your baby might cry in different ways. You may notice a high-pitched cry when they’re hungry or uncomfortable, or a weak cry when they’re tired or adjusting. Some babies make little sounds like moaning, grunting, or sighing — these are normal newborn reactions and not always signs of distress. Over time, you’ll start recognising patterns. But in week 1, it’s okay if every cry feels like a mystery. Cuddling is a form of recognition for your baby to feel safe and calm. Try holding your baby, or offering skin to skin contact to calm them quickly. Feeding helps too as hunger is one of the most common reasons for crying. Even simple moments like nappy changing can cause tears because babies don’t like feeling cold or exposed. Responding to your baby teaches them trust. You are not “creating bad habits.” You’re teaching your baby that when they need help, someone comes. Health Concerns and When to Seek Help Newborn bodies change quickly, and many things that look worrying are actually normal in week 1. You might notice swelling around the face, hands, or genitals. You may see a rash, blotchy skin, or dry skin that peels. These changes often settle on their own as your baby adjusts to life outside the womb. It is important to trust your instincts and ask for help when you feel something is off.. Reach out if your baby is feeding very poorly, has very few wet nappies, seems unusually sleepy, or has a cry that sounds very different; extremely high-pitched or very weak and doesn’t improve. Asking for help doesn’t mean you’re anxious. It means you’re paying attention. A Final Word for New Parents The first week with a newborn is a period of adjustment for both parents and baby. It is normal for this time to feel demanding, emotional, and uncertain. During newborn baby week 1, your baby is learning how to adapt to the world outside the womb, and you are learning how to respond to their needs. Your baby does not require perfect routines or advanced techniques at this stage. What matters most is consistent care, gentle communication, and a safe environment. Through calm interaction, close physical contact, responsive feeding, and attentive comfort, you are supporting your baby’s early development and sense of security. Take each day as it comes and seek support whenever you need it. Asking questions, and leaning on available support services are all part of responsible and informed parenting. With time, confidence grows, routines begin to form, and both you and your baby will continue to develop together.
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